AI-first is our reality. When anyone can create, the edge belongs to those who can edit — who know what to keep, what to cut, and when to push.
The social commerce layer
Zero to one
Personalized stats
I spent the last 2 years building AI-native experiences before teams had a framework to even speak about it. I define foundational design logic for agentic surfaces and the context pipeline behind them.
My entire career has focused at the intersection of what is and what could be. I'm very comfortable at the edges and love guiding a team towards exciting and uncharted territory.
I've led product design teams consisting of UX designers, content designers, model designers and visual designers. I focus on the intersection of craft and perspective rather than hierarchy.
I've spent my career partnering with product, eng, research, and gotten very comfortable working with people of all types of backgrounds and perspectives.
An AI agent for small business owners. A commerce platform inside a video app. A monetization product for artists who'd never been paid by a streaming service. Every role I've taken has started with "we don't know what this is yet" and ended with something millions of people use.
Before Square, I led content and product designers at Cash App, TikTok, and Spotify. I also taught at Parsons. Across all of it, I've been most drawn to the places where design is the thing that makes it real.
Currently exploring design leadership and principal IC roles. Most interested in creator, commerce, and anything that looks like a zero-to-one.
Send a message →