I'm a design leader with 15+ years experience building AI-native products and commerce platforms at scale.
I design for clarity and trust — not just conversion.
My recent work sits at the intersection of AI-native interfaces and commerce: building the AI COO layer at Square, designing TikTok Shop from 0→1 into a $B+ platform, and shipping commerce and creator products used by millions.
THE GOOD STUFF
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THE GOOD STUFF •
Projects I’m proud of
A few things I’m pretty good at
AI-first design
I've been building AI-native product experiences before most teams had a framework for what that meant. I define the foundational design logic for AI-native agent surfaces, set the design standard for human-AI interaction, and build the context pipeline required for consistent, high-quality AI-generated UX. I also use the new generation of AI tools to make my own work faster, sharper, and more exploratory.
Leading diverse design teams
I've led teams of up to 15 designers across visual design, UX, content, and strategy. I believe the strongest design teams are built at the intersection of craft and perspective — not just headcount and hierarchy. I've done it at Square, Cash App, TikTok, and Spotify.
Taking products from 0 to 1
I've shipped multiple 0 to 1 products that became core revenue drivers: TikTok Shop (0→$B+ GMV), Fan Commerce at Spotify (91% fan satisfaction), and Cash App's banking expansion. Working from first principles — not specs — is where I do my best work.
Cross-functional leadership
All of my leadership experience has involved collaborating with product, tech, research and fellow design leads to ensure we gain the full picture our customer needs and the opportunity space.
