AmandaLasnik

Led 15 designers defining Square's AI-native product experience across seller-facing surfaces, including an AI COO layer built on top of the Square product experience.

• Designed the experience paradigm for AI-native agent surfaces at Square, setting the design standard and documentation framework for human-AI interactions at scale.
• Built the context pipeline and model documentation required for consistent, high-quality UX across AI-generated experiences.
• Partnered with XFN leadership to position design as the taste function across AI, product, research, and engineering.
• Built and scaled a design discipline from the ground up with no prior leadership, realigning it against top business priorities.

Led 14 designers across Cash App's commerce and financial access surfaces, focusing on clarity, trust, and product adoption.

• Evolved core offering beyond P2P to focus on banking and lending, key revenue drivers for the business.
• Increased direct deposit usage by 25% while expanding financial features including parental controls, paycheck distributions, overdraft coverage, and an AI financial advisor.
• Grew active card users by 20% by repositioning Cash App Card as a primary banking solution.

Led a global team of 15 designers for TikTok Shop, a billion-dollar+ commerce platform. Launched the US commerce experience — TikTok's most commercially successful product.

• Shipped on-platform shopping from 0 to 1, generating billions in GMV — TikTok Shop's highest-grossing product area.
• Built the user signal pipeline between creator and consumer behavior and iterative design, establishing quality standards that scaled across global markets.
• Designed the full marketplace surface: product discovery, linked products, live selling, checkout, carts, and post-purchase.
• Advocated for trust-first design in a high-conversion environment, navigating the tension between engagement incentives and honest product presentation.

Led product and content designers on Fan Commerce, a new product area for artists to connect with and monetize their fanbase.

• Shipped a commerce experience that 81% of fans enjoy and 80% of artists want to use, plus a commerce integration on-platform.
• Managed cross-functional design across a 50-person product area, partnering with tech, research, and product leads.
• Drove the design vision and OKR strategy for the full Fan Commerce product area.

Working on the Music team, I designed products for artists, labels, and the ecosystem of the music business as a whole.

• Led content design and strategy for the new Spotify for Artists to account for labels and the teams that support artists.
• Designed new team management experience, including creating new access and permission systems.
• Redesigned the IA of the Spotify for Artists app to improve personalization and sharing off-platform.

Working on the Revenue team I focused on initiatives that contribute to Spotify's revenue streams.

• Launched Spotify Ad Studio — Spotify's first self-serve ad product.
• Launched Spotify's new in-app messaging tool and created design and content guidelines for company-wide stakeholders.
• Evolved acquisition tactics for Spotify Free and improved conversion tactics for Spotify Premium.
• Redesigned Spotify's logged-out pages to boost conversion and SEO performance.