Amanda Lasnik

Operated as the sole consumer design leader and hands-on builder, owning 0-to-1 AI product strategy, live user research, design systems, and direct-to-code production interfaces.

• Refocused the company roadmap around core business strengths after personally running foundational research showing 60%+ of shoppers wanted high-trust claim verification rather than another AI shopping chatbot.
• Designed, coded, and shipped the 0-to-1 AI shopping and claim-verification experience across 48 direct-to-code iterations and 30+ merged production PRs, translating multi-model AI pipelines into clear mobile and desktop interfaces.
• Architected a machine-readable design system in code: a 66-state component library, token architecture, and automated lint gate used directly by engineers and AI coding agents to build consistent interfaces.
• Redesigned the core merchant store page for the company's $20M/yr revenue engine and ran 24+ live moderated usability sessions to invert the AI output hierarchy around how real shoppers evaluate proof.

Led a 15-person org (including Principal Designers and leads) defining Square's AI-native seller experience, shipping Managerbot — a proactive AI COO layer across Square.

• Directed interaction design, information architecture, and conversation systems for AI-native agent surfaces at Square, setting the standard for human-AI UX at scale.
• Built the context pipeline and model documentation required for consistent, high-quality UX across AI-generated experiences.
• Established design as the product quality bar across AI, product, research, and engineering, aligning model behavior with real seller workflows.
• Built and scaled an unled 15-person design org from the ground up, realigning the discipline around Square's top AI and commerce priorities.

Led 14 designers and Principal leads shaping end-to-end user journeys, information architecture, and onboarding and retention flows across Cash App's banking and commerce surfaces.

• Directed the UX and content strategy shifting Cash App's core experience beyond P2P into banking and lending, key revenue drivers for the business.
• Increased direct deposit usage by 25% while expanding financial features including parental controls, paycheck distributions, overdraft coverage, and an AI financial advisor.
• Grew active card users by 20% by partnering across product, brand, and marketing to reposition Cash App Card as a primary banking solution.

Led a global team of 15 product and content designers (including Principal leads) for TikTok Shop, launching the US direct-to-consumer commerce experience from 0 to 1.

• Shipped on-platform shopping from 0 to 1 in the US and expanded the experience across 8 global markets, generating $1B+ in first-year GMV.
• Built the user signal pipeline between creator and consumer behavior and iterative design, establishing quality standards that scaled across global markets.
• Designed the end-to-end buyer marketplace: search, feed discovery, recommendations, personalization, live shopping, carts, and checkout.
• Advocated for trust-first design in a high-conversion environment, navigating the tension between engagement incentives and honest product presentation.

Led product and content designers on Fan Commerce, a new product area for artists to connect with and monetize their fanbase.

• Shipped a commerce experience that 81% of fans enjoy and 80% of artists want to use, plus a commerce integration on-platform.
• Managed cross-functional design across a 50-person product area, partnering with tech, research, and product leads.
• Drove the design vision and OKR strategy for the full Fan Commerce product area.

Designed core platform, access, and analytics experiences for 5M+ artists, labels, and music teams worldwide.

• Redesigned the Spotify for Artists home and IA for 5M+ creators, making streaming and audience data actionable at every career stage.
• Designed multi-user team management, access, and permission systems for artists, labels, and global music teams.
• Self-initiated and scaled Spotify's first civic voting initiative, uncovering underutilized in-app messaging infrastructure to drive the largest social impact campaign in company history.

Designed self-serve advertising and Freemium-to-Premium acquisition, conversion, and retention experiences across Spotify's core revenue engine.

• Designed a new Premium conversion tab on Spotify Free that drove a 2.4% conversion lift and $50M in Year-1 revenue.
• Launched Spotify Ad Studio — Spotify's first self-serve ad product — and redesigned logged-out pages to boost conversion and SEO performance.