Scaling pro bono by expanding reach and impact without increasing team size
Taproot Foundation was looking to scale up its volunteer offerings, yet their model was extremely high touch.
The foundation served as an account manager—curating a pool of volunteer talent, recommending volunteers to nonprofits, creating detailed project outlines, then assisting throughout the project. Expanding this labor-intensive model required a hefty investment in personnel and infrastructure, which prompted Taproot to pose a critical question: how could technology expand their reach and impact without increasing their team size?
/client: Taproot Foundation
/role: Content Strategist, Associate Creative Director
/disciplines: content strategy, creative direction, branding, naming, MVP development
Building and testing fast gave us essential insights for the product
Our original belief was that the onus of project management would belong to the non profit, however the volunteer’s proved most suited to be the driving force for completing projects.
While non profits were anxious for assistance, the volunteers were more motivated to make connections.
Taproot traditionally offered over 100 project types. We narrowed it to 10 to keep the product and project types focused. This simplification was crucial to the success of the product.
Our concierge MVP process allowed us to launch in less than a week with 10 real projects and a small volunteer base to test out our process in the wild. This helped us focus on what was working and iterate on the parts that weren’t.