Stumbling into the hottest product trend of the year
It all started as an experiment.
Ask Alexis was an SMS-powered app that we created to fill a hole in the market to provide direct advice to men on restaurants, dating, gift ideas, and style. It was launched as an internal product prototype of Neo Innovation in early 2015, right as chat bots were beginning to take off. Within our first week we landed on the top page of Hacker News and Product Hunt, receiving over 1,000 signups in 24 hours. And just like that, we had ourselves a real product with real users, and absolutely no plan of what to do next.
/client: Neo Innovation
/role: Content strategist, Creative Director
/disciplines: content strategy, brand strategy, creative direction, customer development, community management, product strategy